When Rexall wanted to re-launch their private label offerings they decided to work with EZ POP to create multiple concepts to make sure they got it right. A lot of time and energy went into developing the most cost effective option. Overall size was a major concern with ease of in store assembly being high on the list of priorities also. Another factor, was not knowing which products would be promoted at any given time and speed to market was most important. EZ POP Multi level Hutch was developed to provide modular shelf placement, a one piece frame, with a simple fold over tray. The header allows for interchangeable graphics and the display can ship flat or fully assembled.

The program created a variety of similar designs which are now in use in Drug and smaller footprint retailers across North America.